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Peugeot 208: RE-GENERATION When creating a vehicle capable of appealing to and uniting a wide variety of customers, with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the "A9" project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle which marks a true generation leap. Open to orders from today, 208 is available at local French pricing starting at 11950€1, or 950€ less than the entry price of a 207. To celebrate this event, Peugeot is offering a limited edition with exclusive body colour and strong personality: 208 "Ice Velvet". Specification Right from the start of the project, the technical choices structuring the "A9" project (internal code name of the 208) were directed on the basis of the PSA Group's platform 1 to obtain a particularly efficient "architectural performance" in order to obtain a vehicle which is compact, light, spacious and aerodynamic. Compactness and lightness The reduced front overhang (- 6 cm compared with the 207) and the shorter rear overhang (- 1 cm) , alongwith the reduced weight of the vehicle, directly benefit improved proportions, agility and everyday practicality (parking, manoeuvres, etc.). To obtain a maximum reduction in the weight of the vehicle, a true "hunt to eliminate excess weight" took place at the same time to create, overall, a "virtuous spiral", favouring fuel consumption, passive safety and the dynamic performance of the vehicle <b>...</b> |
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